Exhibition · Kuala Lumpur, Malaysia
Digital Marketing & Advertising Showcase
Computers - General · Information Technology · Advertising, Marketing
Key numbers
- Editions on record
- 2first in 2013
About Digital Marketing & Advertising Showcase
Higher adoption of social media and remarkable growth of mobile and internet usage continue to shape global marketing and advertising landscape.
Digital continues to be a segment that marketers, advertisers and business owners want to explore more and adopt into practices. It is expected to capture 20 percent of global ad market by 2014, seeing a positive growth of more than 5 percent led by the trend of audiences moving online.
Social media including viral activity, paid-for online advertising, and mobile marketing were all cited to play a bigger role in the marketing mix. These areas of increased focus were fairly consistent considering the high internet/mobile/smartphone penetration and will be the most effective forms of media in the next three years.
Asia Pacific in particular is already a digital giant with expenditures in the region having reached $27.3 billion in the year 2012, and is expected to become the second largest digital market in the world by the end of 2013.
The major emerging markets will increase faster than Asia Pacific's overall regional growth through 2016, while mature markets will continue to increase at a steady but unspectacular pace.
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2014 | 4–5 Mar 2014 | Mid Valley Exhibition Center Kuala Lumpur, Malaysia | — | — |
| 2013 | 20–21 May 2013 | Putra World Trade Centre Kuala Lumpur, Malaysia | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.
Questions
When is Digital Marketing & Advertising Showcase?
The next dates haven't been confirmed. The last edition we have on record was 4–5 Mar 2014.
Where is it held?
The last edition we have was at Mid Valley Exhibition Center, Kuala Lumpur, Malaysia.