Conversion Conference West 2012

Conversion Conference is the only worldwide event series focused exclusively on improving website conversions. Featuring conversion improvement strategies and tactics by the leaders in the field.

The two-day Conversion Conference will feature four keynote presentations that explore how principles of human psychology can be applied to websites to improve usability and efficiency. Speakers include:
• Noted persuasion expert BJ Fogg, Director of the Persuasive Technology Lab at Stanford University
• Neuromarketing missionary Roger Dooley, author of “Brainfluence” and creator of the popular Neuromarketing BlogWeb usability consultant Steve Krug, author of “Don’t Make Me Think,” and “Rocket Surgery Made Easy”
• User-centered design expert Jared Spool, the CEO and founder of User Interface Engineering and a highly regarded author, speaker and consultant

In addition to the four keynote sessions, the two-day Conversion Conference will offer 26 sessions appropriate to both B2B and B2C marketers. Topics include
• User-centered design principles
• Leveraging personas and use cases to optimize conversions
• Developing headlines and content that motivate action
• Split testing, multivariate testing and user testing
• Case studies from Intel, CaliforniaClosets, BabyCenter, NetApp, Wholly Guacamole, BirthdayDirect and more