Conversion Conference West 2013

At Conversion Conference, you'll learn the latest techniques in A/B and multivariate testing, website data analysis, landing page design and layout, usability and optimization for mobile, tablets and paid search campaigns. No other digital marketing event series offers more focus on website conversion optimization than Conversion Conference.

In two information-packed days, you'll get a 360-degree view of the conversion optimization discipline through:

• Real-world case studies and conversion experiences from brand-side marketers

• One-on-one advice from the world's top conversion, usability and testing agencies and consultants during live critique sessions and roundtable discussions

• The latest techniques for optimizing conversions for both B2B and B2C websites.

You'll leave Conversion Conference with the know-how to immediately make measurable changes in your online marketing effectiveness.

• Agenda 2013

7 Ways to Flip Your Message for Higher Conversion Rates

Triggering the Sale: 5 Elements of High-Converting Product Pages

Blogversion: Converting Blog Readers into Customers

Measuring Conversion When You Have No Cart

The Design Psychology of Conversion

Streamling Optimization: A Methodology for Pre-Testing Ideas

Landing Experience Optimization: Get Eye-Popping Results from Your SEM

Celebrating Failure: Why Most Tests Fail and Why That's Good

B2B Web Design: Turn Your Site into a Conversion Machine

and many more.