Telecoms Loyalty & Churn 2012

The 8th Annual Telecoms Loyalty & Churn is the leading event of its kind and year on year provides operators from around the globe with a unique networking and knowledge gathering opportunity. As the only dedicated telecoms loyalty & churn event in the market place there is no better place to meet leading experts in the field and benchmark customer loyalty strategies against those of your peers.

With highly-penetrated markets and an increasingly competitive environment, mobile growth is now largely based on secondary lines: primarily prepaid and the acquisition of competitors’ customers are making customer loyalty more and more important within operators’ strategies. Investing in loyalty and customer satisfaction has now become fundamental in protecting an operator’s customer base from their competitors. Companies are also seeking to become more attractive to the high-end customer segment, while also optimising their services rendered towards enterprise customers.