Exhibition · London, United Kingdom

Pure London 2027

Also known as Pure - Fashion Trade Exhibition

Dates7–10 Feb 2027Dates announced · read on purelondon.com · checked 11 Nov 2026
VenueOlympia LondonLondon, United Kingdom · where the 2020 edition was; venue not yet confirmed
RunningSince 2010Several a year · 19 editions on record
Last checked11 Nov 2026Organiser website checked
Dates announced by the organiser. We read them on purelondon.com on 11 Nov 2026. Dates can change; we check again as the show gets closer.

Key numbers

Visitors
17,000in 2019, organiser's figure
Editions on record
19first in 2010

About Pure London

Pure London is the UK’s leading trade collective of fashion brands and buyers, uniting some of the most creative minds and inspirational collections in the industry.

WHEN?
Sunday 9 February 2020 09:30 - 18:00
Monday 10 February 2020 09:30 - 18:00
Tuesday 11 February 2020 09:30 - 16:00
Don't miss out!

From our listing of the 2020 edition. Details may have changed since.

Editions

YearDatesWhereExhibitorsVisitors
20277–10 Feb 2027
Dates announced
Olympia London
London, United Kingdom
——
20209–11 Feb 2020Olympia London
London, United Kingdom
——
201921–23 Jul 2019Olympia London
London, United Kingdom
—17,000
201910–12 Feb 2019Olympia London
London, United Kingdom
——
201822–24 Jul 2018Olympia London
London, United Kingdom
——
201723–25 Jul 2017Olympia Grand
London, United Kingdom
——
201624–26 Jul 2016Olympia Conference & Exhibition Centre
London, United Kingdom
——
201614–16 Feb 2016Olympia Grand
London, United Kingdom
——
20158–10 Feb 2015Olympia Conference & Exhibition Centre
London, United Kingdom
——
20144–6 Aug 2014Olympia Conference & Exhibition Centre
London, United Kingdom
——
20149–11 Feb 2014Olympia Conference & Exhibition Centre
London, United Kingdom
—12,000
20134–6 Aug 2013Olympia Conference & Exhibition Centre
London, United Kingdom
——
201310–12 Feb 2013Olympia Conference & Exhibition Centre
London, United Kingdom
——
201219–21 Aug 2012Olympia Conference & Exhibition Centre
London, United Kingdom
——
201212–14 Feb 2012Olympia Conference & Exhibition Centre
London, United Kingdom
—15,000
20117–9 Aug 2011Olympia Conference & Exhibition Centre
London, United Kingdom
—15,000
201113–15 Feb 2011Olympia Conference & Exhibition Centre
London, United Kingdom
——
20101–3 Aug 2010Olympia Conference & Exhibition Centre
London, United Kingdom
—11,000
201014–16 Feb 2010Olympia Conference & Exhibition Centre
London, United Kingdom
——

Past editions from the bvents archive (2008–2019) and organiser figures where they were published.

Questions

When is Pure London?

7–10 Feb 2027 — dates announced on the organiser's website.

Where is it held?

The 2020 edition was at Olympia London, London, United Kingdom. The organiser hasn't confirmed the venue for this edition yet.

How often does it take place?

Several a year, judging by the 19 editions on record since 2010.

Who organises it?

i2i Events Group.

Industries