Exhibition · London, United Kingdom

Pure London 2011

Also known as Pure - Fashion Trade Exhibition

Official website
Dates13–15 Feb 2011This edition has ended
VenueOlympia Conference & Exhibition CentreLondon, United Kingdom
RunningSince 2010Several a year · 19 editions on record
Last checked11 Nov 2026Organiser website checked
This is the 2011 edition. It has ended. See Pure London's current page for the next dates.

Key numbers

Visitors
17,000in 2019, organiser's figure
Editions on record
19first in 2010

About Pure London

Pure London is the UK’s leading fashion trade event,
bringing together an eclectic mix of contemporary, directional and
premium womenswear, footwear and accessory brands every February and
August.

Pure London delivers an exciting three-day event offering
retailers an impressive hunting ground for their next best selling
brand. Buyers will get an overview of the market place through a
comprehensive look at the hundreds of collections on display, inspiring
showcases on the highly styled runways, exciting trend directions and
essential advice from a host of industry experts.

Opening times

Sunday 13 Feb: 09.30 - 6.00pm

Monday 14 Feb: 09.30 - 6.00pm

Tuesday 15 Feb: 09.30 - 4.00pm

From our listing of this edition. Details may have changed since.

Editions

YearDatesWhereExhibitorsVisitors
20277–10 Feb 2027
Dates announced
Olympia London
London, United Kingdom
——
20209–11 Feb 2020Olympia London
London, United Kingdom
——
201921–23 Jul 2019Olympia London
London, United Kingdom
—17,000
201910–12 Feb 2019Olympia London
London, United Kingdom
——
201822–24 Jul 2018Olympia London
London, United Kingdom
——
201723–25 Jul 2017Olympia Grand
London, United Kingdom
——
201624–26 Jul 2016Olympia Conference & Exhibition Centre
London, United Kingdom
——
201614–16 Feb 2016Olympia Grand
London, United Kingdom
——
20158–10 Feb 2015Olympia Conference & Exhibition Centre
London, United Kingdom
——
20144–6 Aug 2014Olympia Conference & Exhibition Centre
London, United Kingdom
——
20149–11 Feb 2014Olympia Conference & Exhibition Centre
London, United Kingdom
—12,000
20134–6 Aug 2013Olympia Conference & Exhibition Centre
London, United Kingdom
——
201310–12 Feb 2013Olympia Conference & Exhibition Centre
London, United Kingdom
——
201219–21 Aug 2012Olympia Conference & Exhibition Centre
London, United Kingdom
——
201212–14 Feb 2012Olympia Conference & Exhibition Centre
London, United Kingdom
—15,000
20117–9 Aug 2011Olympia Conference & Exhibition Centre
London, United Kingdom
—15,000
201113–15 Feb 2011Olympia Conference & Exhibition Centre
London, United Kingdom
——
20101–3 Aug 2010Olympia Conference & Exhibition Centre
London, United Kingdom
—11,000
201014–16 Feb 2010Olympia Conference & Exhibition Centre
London, United Kingdom
——

Past editions from the bvents archive (2008–2019) and organiser figures where they were published.

Industries