Exhibition · London, United Kingdom
Pure London 2011
Also known as Pure - Fashion Trade Exhibition
Key numbers
- Visitors
- 17,000in 2019, organiser's figure
- Editions on record
- 19first in 2010
About Pure London
Pure London is the UK’s leading fashion trade event,
bringing together an eclectic mix of contemporary, directional and
premium womenswear, footwear and accessory brands every February and
August.
Pure London delivers an exciting three-day event offering
retailers an impressive hunting ground for their next best selling
brand. Buyers will get an overview of the market place through a
comprehensive look at the hundreds of collections on display, inspiring
showcases on the highly styled runways, exciting trend directions and
essential advice from a host of industry experts.
Opening times
Sunday 13 Feb: 09.30 - 6.00pm
Monday 14 Feb: 09.30 - 6.00pm
Tuesday 15 Feb: 09.30 - 4.00pm
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2027 | 7–10 Feb 2027 Dates announced | Olympia London London, United Kingdom | — | — |
| 2020 | 9–11 Feb 2020 | Olympia London London, United Kingdom | — | — |
| 2019 | 21–23 Jul 2019 | Olympia London London, United Kingdom | — | 17,000 |
| 2019 | 10–12 Feb 2019 | Olympia London London, United Kingdom | — | — |
| 2018 | 22–24 Jul 2018 | Olympia London London, United Kingdom | — | — |
| 2017 | 23–25 Jul 2017 | Olympia Grand London, United Kingdom | — | — |
| 2016 | 24–26 Jul 2016 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2016 | 14–16 Feb 2016 | Olympia Grand London, United Kingdom | — | — |
| 2015 | 8–10 Feb 2015 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2014 | 4–6 Aug 2014 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2014 | 9–11 Feb 2014 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 12,000 |
| 2013 | 4–6 Aug 2013 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2013 | 10–12 Feb 2013 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2012 | 19–21 Aug 2012 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2012 | 12–14 Feb 2012 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 15,000 |
| 2011 | 7–9 Aug 2011 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 15,000 |
| 2011 | 13–15 Feb 2011 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2010 | 1–3 Aug 2010 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 11,000 |
| 2010 | 14–16 Feb 2010 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.