Exhibition · London, United Kingdom

Pure London 2015

Also known as Pure - Fashion Trade Exhibition

Official website
Dates8–10 Feb 2015This edition has ended
VenueOlympia Conference & Exhibition CentreLondon, United Kingdom
RunningSince 2010Several a year · 19 editions on record
Last checked11 Nov 2026Organiser website checked
This is the 2015 edition. It has ended. See Pure London's current page for the next dates.

Key numbers

Visitors
17,000in 2019, organiser's figure
Editions on record
19first in 2010

About Pure London

Exhibiting at Pure London - meet influential fashion retailers

WHY EXHIBIT

An order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions.

The biggest collection of womenswear, accessories and footwear, guaranteeing you recognition from independent boutiques, multiples, department stores and online businesses all under one roof.

Rebook from the August show was extremely strong, proving that we deliver a good return on investment. We have over 12,000 fashion buyers through the door each season, not only to source brands, but also place orders.

Strong partnerships with media and associations including Fashion Association of Britain, Independent Footwear Retailers, British Footwear Association, Drapers and other media partners.

A bold multichannel marketing and engagement campaign will present new platforms for visibility of Pure London brands through digital and social media, attracting highly engaged, high-spending buying audiences.

Our February theme, Underground Movement, is set to engage and interact with visitors in a bold new way.

Opening Times

Pure London February

Sunday 8th February - Monday 9th February:

09.30 - 18.00

Tuesday 10th February:

09.30 - 16.00

From our listing of this edition. Details may have changed since.

Editions

YearDatesWhereExhibitorsVisitors
20277–10 Feb 2027
Dates announced
Olympia London
London, United Kingdom
——
20209–11 Feb 2020Olympia London
London, United Kingdom
——
201921–23 Jul 2019Olympia London
London, United Kingdom
—17,000
201910–12 Feb 2019Olympia London
London, United Kingdom
——
201822–24 Jul 2018Olympia London
London, United Kingdom
——
201723–25 Jul 2017Olympia Grand
London, United Kingdom
——
201624–26 Jul 2016Olympia Conference & Exhibition Centre
London, United Kingdom
——
201614–16 Feb 2016Olympia Grand
London, United Kingdom
——
20158–10 Feb 2015Olympia Conference & Exhibition Centre
London, United Kingdom
——
20144–6 Aug 2014Olympia Conference & Exhibition Centre
London, United Kingdom
——
20149–11 Feb 2014Olympia Conference & Exhibition Centre
London, United Kingdom
—12,000
20134–6 Aug 2013Olympia Conference & Exhibition Centre
London, United Kingdom
——
201310–12 Feb 2013Olympia Conference & Exhibition Centre
London, United Kingdom
——
201219–21 Aug 2012Olympia Conference & Exhibition Centre
London, United Kingdom
——
201212–14 Feb 2012Olympia Conference & Exhibition Centre
London, United Kingdom
—15,000
20117–9 Aug 2011Olympia Conference & Exhibition Centre
London, United Kingdom
—15,000
201113–15 Feb 2011Olympia Conference & Exhibition Centre
London, United Kingdom
——
20101–3 Aug 2010Olympia Conference & Exhibition Centre
London, United Kingdom
—11,000
201014–16 Feb 2010Olympia Conference & Exhibition Centre
London, United Kingdom
——

Past editions from the bvents archive (2008–2019) and organiser figures where they were published.

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