Exhibition · London, United Kingdom
Pure London 2010
Also known as Pure - Fashion Trade Exhibition
Key numbers
- Visitors
- 17,000in 2019, organiser's figure
- Editions on record
- 19first in 2010
About Pure London
Pure London is the UK's leading fashion trade event for contemporary and directional womenswear, young fashion for men and women, accessories and footwear. Held twice a year, every February and August, in Kensington Olympia it continually attracts over 10,000 buyers each season.
Over 900 brands are displayed every season at Pure London, each hand-picked for their quality and representing the middle to high end market. Pure London is divided into six distinct sections so that brands are grouped by type, making it easier for buyers to find what they’re looking for.
Opening Times:
Sunday 14th Feb: 9.30 - 7.00pm
Monday 15th Feb: 9.30 - 7.00pm
Tuesday 16th Feb: 9.30 - 4.00pm
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2027 | 7–10 Feb 2027 Dates announced | Olympia London London, United Kingdom | — | — |
| 2020 | 9–11 Feb 2020 | Olympia London London, United Kingdom | — | — |
| 2019 | 21–23 Jul 2019 | Olympia London London, United Kingdom | — | 17,000 |
| 2019 | 10–12 Feb 2019 | Olympia London London, United Kingdom | — | — |
| 2018 | 22–24 Jul 2018 | Olympia London London, United Kingdom | — | — |
| 2017 | 23–25 Jul 2017 | Olympia Grand London, United Kingdom | — | — |
| 2016 | 24–26 Jul 2016 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2016 | 14–16 Feb 2016 | Olympia Grand London, United Kingdom | — | — |
| 2015 | 8–10 Feb 2015 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2014 | 4–6 Aug 2014 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2014 | 9–11 Feb 2014 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 12,000 |
| 2013 | 4–6 Aug 2013 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2013 | 10–12 Feb 2013 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2012 | 19–21 Aug 2012 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2012 | 12–14 Feb 2012 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 15,000 |
| 2011 | 7–9 Aug 2011 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 15,000 |
| 2011 | 13–15 Feb 2011 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2010 | 1–3 Aug 2010 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 11,000 |
| 2010 | 14–16 Feb 2010 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.