Exhibition · London, United Kingdom

Pure London 2012

Also known as Pure - Fashion Trade Exhibition

Official website
Dates12–14 Feb 2012This edition has ended
VenueOlympia Conference & Exhibition CentreLondon, United Kingdom
RunningSince 2010Several a year · 19 editions on record
Last checked11 Nov 2026Organiser website checked
This is the 2012 edition. It has ended. See Pure London's current page for the next dates.

Key numbers

Visitors
15,000this edition, organiser's figure
Editions on record
19first in 2010

About Pure London

Pure London is the UK’s leading fashion trade event, bringing together an eclectic mix of contemporary, directional and premium womenswear, footwear and accessory brands every February and August.

Pure London delivers an exciting three-day event offering retailers an impressive hunting ground for their next best selling brand. Buyers will get an overview of the market place through a comprehensive look at the hundreds of collections on display, inspiring showcases on the highly styled runways, exciting trend directions and essential advice from a host of industry experts.

From our listing of this edition. Details may have changed since.

Editions

YearDatesWhereExhibitorsVisitors
20277–10 Feb 2027
Dates announced
Olympia London
London, United Kingdom
——
20209–11 Feb 2020Olympia London
London, United Kingdom
——
201921–23 Jul 2019Olympia London
London, United Kingdom
—17,000
201910–12 Feb 2019Olympia London
London, United Kingdom
——
201822–24 Jul 2018Olympia London
London, United Kingdom
——
201723–25 Jul 2017Olympia Grand
London, United Kingdom
——
201624–26 Jul 2016Olympia Conference & Exhibition Centre
London, United Kingdom
——
201614–16 Feb 2016Olympia Grand
London, United Kingdom
——
20158–10 Feb 2015Olympia Conference & Exhibition Centre
London, United Kingdom
——
20144–6 Aug 2014Olympia Conference & Exhibition Centre
London, United Kingdom
——
20149–11 Feb 2014Olympia Conference & Exhibition Centre
London, United Kingdom
—12,000
20134–6 Aug 2013Olympia Conference & Exhibition Centre
London, United Kingdom
——
201310–12 Feb 2013Olympia Conference & Exhibition Centre
London, United Kingdom
——
201219–21 Aug 2012Olympia Conference & Exhibition Centre
London, United Kingdom
——
201212–14 Feb 2012Olympia Conference & Exhibition Centre
London, United Kingdom
—15,000
20117–9 Aug 2011Olympia Conference & Exhibition Centre
London, United Kingdom
—15,000
201113–15 Feb 2011Olympia Conference & Exhibition Centre
London, United Kingdom
——
20101–3 Aug 2010Olympia Conference & Exhibition Centre
London, United Kingdom
—11,000
201014–16 Feb 2010Olympia Conference & Exhibition Centre
London, United Kingdom
——

Past editions from the bvents archive (2008–2019) and organiser figures where they were published.

Industries