Exhibition · London, United Kingdom
Pure London 2010
Also known as Pure - Fashion Trade Exhibition
Key numbers
- Visitors
- 11,000this edition, organiser's figure
- Editions on record
- 19first in 2010
About Pure London
Pure London is the UK’s leading fashion trade event for contemporary and directional womenswear, young fashion for men and women, accessories and footwear.Held in February and August at Kensington Olympia, the event continually attracts 11,000+ buyers each season.Over 950 brands are displayed over the 3 days, each hand picked for quality and representative of the middle to high end fashion market.Pure London is split into sections, with brands being grouped by type, in order to make it easier for buyers to source the brands that they are looking for.
Womenswear (Grand Hall)
The womenswear section makes up the largest section of Pure London. Divided into three individual sections -Directional, Studio and Boutique – it provides buyers with the strongest offering of contemporary and inspirational womenswear brands.
Young Fashion (National Hall)
New for August 2010, Label and Spirit have joined together to give buyers the largest offering of men’s and women’s young fashion in the UK.
Accessories (Gallery Level)
Packed with the latest and most creative brands from across the accessories industry. Buyers will find an array of pieces -from jewellery to bags, wraps, sunglasses, hats, hosiery and watches.
Footwear (Gallery Level)
A section dedicated to designer and contemporary footwear brands from across the world. February saw a change in Footwear with brands being divided into three specific sections – New to Pure.
Opening Times
Sunday 1 Aug: 9.30 - 6.00pm
Monday 2 Aug: 9.30 - 6.00pm
Tuesday 3 Aug: 9.30 - 4.00pm
From our listing of this edition. Details may have changed since.
Editions
| Year | Dates | Where | Exhibitors | Visitors |
|---|---|---|---|---|
| 2027 | 7–10 Feb 2027 Dates announced | Olympia London London, United Kingdom | — | — |
| 2020 | 9–11 Feb 2020 | Olympia London London, United Kingdom | — | — |
| 2019 | 21–23 Jul 2019 | Olympia London London, United Kingdom | — | 17,000 |
| 2019 | 10–12 Feb 2019 | Olympia London London, United Kingdom | — | — |
| 2018 | 22–24 Jul 2018 | Olympia London London, United Kingdom | — | — |
| 2017 | 23–25 Jul 2017 | Olympia Grand London, United Kingdom | — | — |
| 2016 | 24–26 Jul 2016 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2016 | 14–16 Feb 2016 | Olympia Grand London, United Kingdom | — | — |
| 2015 | 8–10 Feb 2015 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2014 | 4–6 Aug 2014 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2014 | 9–11 Feb 2014 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 12,000 |
| 2013 | 4–6 Aug 2013 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2013 | 10–12 Feb 2013 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2012 | 19–21 Aug 2012 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2012 | 12–14 Feb 2012 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 15,000 |
| 2011 | 7–9 Aug 2011 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 15,000 |
| 2011 | 13–15 Feb 2011 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
| 2010 | 1–3 Aug 2010 | Olympia Conference & Exhibition Centre London, United Kingdom | — | 11,000 |
| 2010 | 14–16 Feb 2010 | Olympia Conference & Exhibition Centre London, United Kingdom | — | — |
Past editions from the bvents archive (2008–2019) and organiser figures where they were published.